Pernod Ricard recently held its 7th consecutive edition of “Responsib’All Day” wherein 18,500 of their employees spent a day away from their daily tasks to focus on how they can “live together, better” with the communities surrounding them.

From Paris through New York, to Sydney and the Philippines, 87 affiliates engaged in activities that contributed and benefited to their local community, which is one of the pillars of its Sustainability & Responsibility model.

Pernod Ricard’s corporate signature “Créateurs de Convivialité” promotes the art of sharing and openness to others as success only matters if it can benefit surrounding communities, which can be summed up as “Let’s live together, better”.

“Founders of all of our brands were pillars of their communities, and it’s a beautiful homage to see that 200, 300 years on, we still commit to contributing to our environment and helping the people around us. Convivialité is all about sharing and living together better: there is no sustainable success if it does not benefit everybody,” Alexandre Ricard, Chairman and CEO of Pernod Ricard, said.

In addition, Pernod Ricard Philippines employees have volunteered in Habitat for Humanity Juan Build Program to build homes and upgrade living conditions for the underprivileged, donating 220 packs of five kg rice sacks at Bistekville 4 project site.

Company’s affiliates around the world had also come up with more than 103 exciting and original initiatives to support their local communities (for more info, visit https://rd17.pernod-ricard.com/)

Apart from Responsib’ALL Day, Pernod Ricard Philippines is actively involved in supporting measures to promote responsible drinking. With the launch of Wise Drinking app and website wise-drinking.com, consumers are provided with what ought to be considered before drinking alcohol.

Further, all of its brands’ bottles imported to the Philippines have added a symbol warning against the dangers of alcohol consumption during pregnancy, raising awareness of the risks. Through initiatives partnering with retailers, the company fights against underage drinking, and promotes ‘don’t drink and drive’ to the consumers.

No alcohol during pregnancy symbol, displayed on all Pernod Ricard bottles.


About Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated sales of € 8,682 million in 2015/16. Created in 1975 by the merger of Ricard and Pernod, the Company owns and produces 19 of the world’s Top 100 brands* with global distribution to more than 80 markets. The Company holds one of the most prestigious brand portfolios in the sector, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlua and Malibu liqueurs, G.H. Mumm and Perrier-Jouët champagnes, as well as Jacob’s Creek, Brancott Estate, Campo Viejo and Graffigna wines.

Pernod Ricard is committed to a sustainable development policy and promotes responsible consumption. Its strategy and ambition is driven by three key values – Entrepreneurial Spirit, Mutual Trust and a Strong Sense of Ethics that promote the attitude of Conviviality, and are delivered worldwide to our valued business partners by 18,500 employees of Pernod Ricard.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.