PURATOS PH CELEBRATES 30 YEARS
Celebrating its 30 th year of commitment to innovation in the country’s baking industry,
Puratos Philippines recently held a celebratory event at SMX Convention Center, SM Aura
Present in the event were Mr. Bernard Poplimont, Puratos Southeast Asia Regional Director;
Mr. Joe Sowers, Regional Vice-President – Philippines for US Wheat Associates; Mr. Bien
Enrico Ah, President of Liberty Food Corporation; Mr. Chito Medina-Cue Jr., General
Manager of Puratos Philippines; Mr. Jigger Avanceña, General Manager of Trifoods; and
Ms. Chi Bacobo, Office of Taguig City Mayor Representative.
The event featured innovations such as a mobile innovation center called Move N’ Bake,
Puratos My Bakery Mobile App, Tegral Soft’r Bread (a 100% bread premix for easy
preparation of premium soft breads), Vivafil (ready to use fruit filling), and Chocolanté (a real
chocolate made with the highest quality beans and made from sustainable cacao beans in
There was also the Marketplace composed of booths which featured different baked goods
produced using Puratos’ innovative ingredients. Creative breads, cakes, and chocolates
were on display as a source of inspiration for bakers.
“For the past 30 years, we work closely with Filipino bakers to grow their business. I think
what we are the proudest of is that we work with all kind of bakeries from the smallest
“panaderia” to quick service restaurants and chain bakeries. We don’t discriminate.” said
CORPORATE SOCIAL RESPONSIBILITY
Puratos also started the Cacao Trace Program, a sustainable program that builds upon the
Filipino farmers’ local knowledge and expertise by helping them increase the value of their
“We noticed all over the place that farmers have a hard time and if we want them to grow
bigger, to earn more revenue, we need to help them. We have now Chocolanté couverture
chocolate under Cacao Trace and very soon Belcolade, which is real Belgian chocolate, will
have a single origin from the Philippines and will be launched next year.”
As a fitting culmination to an already exciting day, a Chocolate Night was held for customers
from the food service and industry sectors. During dinner guest chocolatier Chef Adang
Hendra of Puratos Indonesia presented a triad of desserts using Chocolante Philippines
couverture chocolate with 62% cacao mass. Bernard Poplimont also gave an update on the
Cacao Trace program and how just recently they have awarded chocolate bonus
(incentives) to cacao farmers in Davao.
CHOCOLATE GALA NIGHT
Competition — Ma. Deca Erestain of Marriott Hotel was awarded Grand Champion while
Yaunnie Casiano of Shangri-La The Fort was awarded 1st runner-up. Both received cash
prizes from Puratos and gift packs from Sweetlink. In addition, the Grand Champion also
received a Kenwood Chef XL mixer from Colombo Merchant Philippines.
Visit www.puratos.com to know more about Puratos Philippines and their innovations and
www.cacaotrace.com for Cacao Trace Program.
Puratos is an international group offering a full range of innovative products, raw materials
and application expertise to the bakery, patisserie and chocolate sectors. Its headquarters
are just outside Brussels (Belgium), where the company was founded in 1919. Almost a
century later, our products and services are available in over 100 countries around the world
and, in many cases, are produced by our network of local subsidiaries. It aims to be ‘reliable
partners in innovation’, helping customers around the world to deliver nutritious and tasty
food to their local communities.